On-demand Webinar: How to Implement Value-based Pricing in Under 1 Year

 

 

LeveragePoint Innovations, Inc. © 2014

By submitting this form you agree to the terms of our Privacy Policy.

 

 

Speaker: Ed Arnold
LeveragePoint
Vice President, Products and Co-founder

Who Should Watch:
Vice Presidents, Directors, and Managers of:
- Pricing
- Product Management
- Product/Field Marketing
- Sales


Description:

According to Dr. Stephen Liozu’s 2013 State of Value-based Pricing Survey, enterprises can experience a 3% or greater increase in price, profit margin, and gross margin when executing a Value-based Pricing strategy.  But many B2B enterprises do not implement the strategy because of the perception that it is a multi-year process.
 
Watch "How to Implement Value-based Pricing in Under 1 Year," and listen as LeveragePoint’s Ed Arnold summarizes the real-world experiences of B2B customers that were able to begin executing a Value-based Pricing strategy in less than 1 year using agile deployment.
 
Based on his insights provided in the recently published book, The ROI of Pricing, attendees will learn:
 

  • How to choose the best place to start
  • The five key success factors to have in place
  • Best practices for increasing adoption and momentum
  • How to measure and track the ROI of agile deployment

 
Companies need not wait years to reap the benefits of Value-based Pricing. Agile deployment applies the same principles used so successfully in agile software development and enables B2B enterprises to quickly experience a positive profit and sales impact from a collaborative Value-based Pricing strategy. 


About the Presenter:

Ed Arnold is VP, Products at LeveragePoint, a company he co-founded in 2009.  At LeveragePoint, he directs product design and development and drives the go-to-market strategy. Previously, he held senior positions at Monitor Consulting, Communispace, Diamond Management & Technology Consultants, and OmniTech Consulting Group.

Mr. Arnold holds an MBA in Marketing from New York University and MA and BA degrees in Political Science from Boston University. 

His chapter, “Making the Case for Value-based Pricing Software in B2B Markets” was featured in the popular book - The ROI of Pricing.

Download Slides

LeveragePoint will not use your email address or information for any purpose other than LeveragePoint marketing communications. All communications include an opt-out feature, or you may do so by contacting us at any time. View privacy policy.