Title: The Right Path to Pricing Maturity with George Cressman
Date: Wednesday, January 25, 2012
Time: 3:00 PM - 3:30 PM EST
LeveragePoint is delighted to have noted pricing expert Dr. George Cressman to kick off our 2012 monthly webinar series. George will describe how companies achieve above average profitability by proactively managing price realization or "pricing maturity." Learn which stages a company must take to be on the path to price maturity, as well as the risks of taking shortcuts. George's advice is absolutely essential for every B2B manager involved in pricing today.Dr. George Cressman is founder and president of World Class Pricing, a consultancy specializing in helping clients build world class pricing managers. George has nearly 30 years of experience in the chemicalsindustry, having held business, sales, and marketing management positions at DuPont, Monsanto, and Union Carbide. Currently, George is a member of the advisory board for the Institute for the Study of Business Markets, has served as a Trustee for the Marketing Sciences Institute, and is a Visiting Scholar at the University of Virginia. He is an adjunct faculty professor at the University of Delaware and Drexel University. He has written extensively on business and marketing strategy and has been quoted in The Economist and a number of trade journals.
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