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Competitive Intelligence and Pricing
Date: Wednesday September 19, 2012
Time: 12 - 12:30 PM EDT
Gathering competitive pricing information is a serious challenge in all industries, particularly so for those who serve B2B markets. This is because competitors’ prices are an essential reference point for setting price for your own products.
Join us to hear Brian Clarke from International Data Corporation (IDC) share some best practices for how companies collect, analyze and make strategic decisions with competitive pricing intelligence.