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B2B professionals are constantly challenged to differentiate their new products to enterprise level decision-makers. Yet despite best efforts, the PDMA reports that over 75% of new product launches fail to meet revenue expectations. And until recently, implementing a value-based pricing strategy was considered beyond the reach of most companies because of the complexity, time, and investment. That's why we created LeveragePoint. 


Our customers use LeveragePoint in multiple scenarios, including:

  • in their New Product Development (or Stage Gate) Process
  • to model new economics-based customer segments
  • to respond to new competitive offerings
  • to model customer sensitivity to value pricing
  • to develop customized marketing communication materials
  • to negotiate price confidently with customers