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How To Grow Profitably by Capturing Value

 Wednesday March 27, 2013

Time: 11:00 - 11:30 AM EST

Ever feel that you are leaving money on the table? Do your value propositions effectively explain your differential value to customers?

Join us for this compelling half-hour webinar by noted author Harry Macdivitt as he shares best practices on how to effectively communicate with B2B customers. Learn how to: 

  • Uncover the underlying needs and hot-buttons of your customers
  • Craft meaningful value messages that set your solution above the competition
  • Deliver a crisp value story that convincingly demonstrates why customers should prefer doing business with you

See real-life case studies of how innovative firms successfully compete on value.