How To Grow Profitably by Capturing Value
Date: Wednesday March 27, 2013
Time: 11:00 - 11:30 AM EST
Ever feel that you are leaving money on the table? Do your value propositions effectively explain your differential value to customers?
Join us for this compelling half-hour webinar by noted author Harry Macdivitt as he shares best practices on how to effectively communicate with B2B customers. Learn how to:
- Uncover the underlying needs and hot-buttons of your customers
- Craft meaningful value messages that set your solution above the competition
- Deliver a crisp value story that convincingly demonstrates why customers should prefer doing business with you
See real-life case studies of how innovative firms successfully compete on value.