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Recorded Wednesday, May 22th at 2pm EDT

John Hogan

Creating profitable new products is the foundation for every company's growth strategy.  Nevertheless, 3 out of 4 new products fall short of their sales targets because customers don't value the product enough to justify the price.
Join us as best-selling author Dr. John Hogan shows how value-based design can dramatically improve new product success rates.  He will show how to prioritize new features based on their value creation and value capture potential.   He will also share a compelling case study of how one firm used value-based design to re-build their product portfolio. 
During this 30 minute webinar you will learn:
  • Why your current development process misses profit creation opportunities
  • The three value-based metrics that define the "profit zone" for new products
  • How to prioritize and select new features based on customer value 
Who Should Attend:
  • Product VPs, Directors, and Managers
  • Product Marketing VPs, Directors, and Managers
  • Pricing VPs, Directors, and Managers
  • General Managers