On-Demand Webinar | February 2015  
Building a B2B Value-Driven Culture

  About the Presenter:

Joanne Smith spent 20 years driving profitability from a variety of business, marketing, and pricing leadership roles inside DuPont and is the author of The Pricing and Profit Playbook. As the Corporate Director of Marketing and Pricing in DuPont, she headed a highly innovative pricing team that influenced senior leaders including those in the marketing and sales organizations to adopt new market-based approaches. Currently, she runs Price to Profits Consulting, which assists B2B companies in transforming their pricing performance to enhance long-term profitability. 

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