"A failure to understand value...will result in a disconnect between what product teams are building, what pricing teams are pricing, what marketing is communicating, and what sales teams are selling, leading to fewer profitable sales and poorer financial performance."
- Dr. Thomas Nagle, Author - The Strategy and Tactics of Pricing
The Value Strategies Blog has quickly become a go-to source of information for B2B professionals interested in bringing a collaborative approach of customer value to their organization. Topics resonate with professionals in sales, presales / sales enablement, product management, product marketing and pricing. To view our blog posts visit The Value Strategies Blog.
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