Delivering Value Pricing Through B2B Sales Teams

While pricing teams establish what to charge for products, it is up to the sales teams to take the prices to the customer. All too often this disconnect between the two functions leads to a customer purchasing a product at a discount. To avoid this loss of revenue and decrease in margins, pricing and sales need to align using customer value.  Download ‚ÄĚDelivering Value Pricing Through B2B Sales Teams" and learn how to align the two functions around customer value.

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