Value-based pricing can have a successful impact on more than just the pricing function. Cutting-edge organizations realize that to be most effective, value-based pricing strategies must be embedded from the time that a product is in development to the time that it goes to the sales process.
View the recording from our November 20th webinar where Patrick Mauss, Pricing Director for Schneider Electric, outlined how his company successfully incorporated value-based pricing in the product development process. Find out how Schneider shifted their mindset and processes away from cost plus and competitor-based pricing in order to improve their new product development process.
You will learn:
• How Schneider Electric is improving its new product development process by embedding value-based pricing at the very earliest stages of development
• The impact of creating economic value models during the pre-development phases of product creation
• The benefits of continuously refining value models during product development
• How to incorporate value-based pricing in the new development process
About the Presenter:
Patrick Mauss is a Pricing Director for the Partner Business Unit of Schneider Electric, a leading company in electric distribution and energy management. He has nearly twenty years of sales, marketing, and pricing experience and currently leads value-based pricing initiatives at Schneider. In this role, Patrick has successfully piloted and implemented value-based pricing techniques, tools and processes resulting in a transformation in new product development, pricing, and marketing. He is also a frequent speaker on value-based pricing strategies.