B2B professionals are constantly challenged to differentiate their new products to enterprise level decision-makers. Yet despite best efforts, the PDMA reports that over 75% of new product launches fail to meet revenue expectations. And until recently, implementing a value-based pricing strategy was considered beyond the reach of most companies because of the complexity, time, and investment. That's why we created LeveragePoint. Our customers use LeveragePoint in multiple scenarios, including: in their New Product Development (or Stage Gate) Process to model new economics-based customer segments to respond to new competitive offerings to model customer sensitivity to value pricing to develop customized marketing communication materials to negotiate price confidently with customers First Name Last Name Company Corporate Email How Can We Help You? Comments By submitting this form you agree to the terms of our Privacy Policy.
