On-demand Webinar: Financial Impact of Value-based Pricing for B2B Enterprises

LeveragePoint Innovations, Inc. © 2014

By submitting this form you agree to the terms of our Privacy Policy.



Dr. Stephan Liozu
Founder, Value Innoruption Advisors and co-editor, The ROI Of Pricing

Who Should View:
Vice Presidents, Directors, and Managers of: Pricing, Product Management, Product Development, Marketing 

Many B2B enterprises have experienced substantial profit, margin, and sales growth by implementing value-based pricing strategies.  Watch LeveragePoint’s "Financial Impact of Value-based Pricing" webcast where Dr. Stephan Liozu will share insights from his latest book, The ROI of Pricing plus his recent State of Value-based Pricing survey, and help attendees understand the financial impact of value-based pricing and how B2B enterprises achieved these results.

Webinar viewers will learn:

  • The financial impact of value-based pricing tactics on B2B enterprises’ price, gross margin, and profit margin
  • How enterprises achieved these financial results based on implementing value-based methodologies in product development, pricing, as well as sales and marketing communications
  • The steps to measure the financial impact of value-based pricing  at your company
  • How to leverage an ROI approach to value-based pricing to ensure its successful execution

Learn how to measure the results of a successful value-based pricing implementation. Hear how your organization can achieve similar success by implementing best-practices and a framework to determine the ROI of value-based pricing. 

About the Presenter:

Dr. Stephan Liozu is a Pricing Evangelist and thought-leader as well as the Founder of Value Innoruption Advisors. He specializes in the design of innovative and differentiated business strategies for B2B firms, and the implementation of value-based pricing strategies. His acclaimed Customer Value Modeler (CVM®) certification program trains professionals in value modeling best practices. Dr. Liozu is co-editor of The ROI of Pricing, Innovation in Pricing, and A User's Guide to Value Modeling, as well as numerous academic papers.

Dr. Liozu, sits on the Board of Advisers of the Professional Pricing Society and holds a PhD in Management from The Weatherhead School of Management at Case Western Reserve University where he is an Adjunct Professor and a Visiting Scholar. 

Download Slides

Learn How Best-of-Breed Enterprises Achieve Superior ROI from Value-based Pricing Initiatives